Samantha Yaholnitsky is a strategist, advocate, and communicator shaping change across Western Canada. With over a decade in political campaigns, nonprofit leadership, and government relations, she’s built a reputation for delivering results.
From managing high-profile campaigns to securing millions in funding for local nonprofits, Samantha blends data-driven strategy with compelling storytelling. She’s helped women run for office, led groundbreaking advocacy projects, and guided organizations in navigating government systems.
As founder and CEO of Momentum Strategies, Samantha leads the Momentum Collective—bringing together top-tier talent in research, branding, and stakeholder engagement. Her mission is simple: empower organizations with strategic advocacy and communication that drive lasting impact.
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Sara Briggs is the backbone of Momentum Strategies, serving as Executive Operations Manager with nearly two decades of experience in government relations, public service, and office management. A calm and empathetic leader, she thrives on problem-solving and creating the structure that helps others succeed.
With a background in public relations, community outreach, and event planning, Sara has a natural talent for connecting with people and managing complex challenges. Her deep experience in political campaigns and operations management sharpens her ability to anticipate needs, foster collaboration, and keep teams running smoothly.
At Momentum Strategies, Sara ensures operational excellence, supporting our mission to drive impact for clients and communities.
